In response to the COVID 19 pandemic, CDPH initiated a comprehensive statewide campaign to ensure vaccination coverage across all 58 counties in California, with particular focus on reaching our most vulnerable and hard-to-reach communities.

CDPH contracted with RHA to coordinate communication efforts among an extensive network of trusted messengers throughout California to achieve collective impact in promoting vaccination. RHA provided regional meeting coordination, technical support and priority campaign collateral development to support community partners in their outreach endeavors.